Marketing Courier Service
This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.
Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. It is the arm of this TNT/IAS of Nigeria market their courier services to their various customers. In other words, is customer’s satisfaction what these couriers aim to achieve.
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents comprised of the couriers staff. Customers of the courier.
In organizing and presenting data collected, tables, frequencies, pie chart, histogram and percentages were used. The various hypotheses were tested using the chi-square.
Data analysis and interpretation gave the following findings:
– Marketing department is not established in all the courier’s branches.
– Thomas Nationwide transportation of Nigeria faced intense competition from other couriers.
– The interest charged by the courier are high.
– The customers know about the courier through advertising, friends employer and other means.
Based on the findings the researcher recommends that:
– Marketing department should be established in all the courier’s branches to see that customers are satisfied.
– The courier should reduce its charges to its various customers.
The conclusion of the study is that marketing of courier services should be done by TNT/IAS of Nigeria. This is to increase the customers satisfaction and increase its profitability.
1.1 INTRODUCTION
As a researcher, I should be able to X-ray the important of Courier service in customer’s delivery. Here the research will be interested in the marketing of courier service in delivery service, to observe that the major problem facing the industry is the infrastruction by the government, Bad road in service delivery. It is expected that at the end of his study he/she will be able to discover the ways and means through which “TNT/IAS and other courier services should deliver an effective and efficient customer service, so as to ensure customer satisfaction.
1.2 STATEMENT OF PROBLEM
The study will reveal the research work of courier service deliver in dispatch of goods services and to examine the effects of ineffective customer service delivery. It is therefore important to find out the place of customer services in delivery.
1.3 OBJECTIVE OF THE STUDY
Some of the objective of the study are
(a) Whether the customers of the above courier are satisfied with the quality of delivery service.
(b) To determine the extent of which marketing of delivery services have increased the volume of dispatch in TNT/IAS of Nigeria.
(c) To appraise the contribution of marketing of delivery services to the profitability of the courier service.
FORMULATION OF HYPOTHESES
The following hypothesis should be carried out in the study.
Hypothesis One
HO: The customers of the courier (TNT/IAS) are satisfied
HI: The customers of the courier are not satisfied
Hypothesis One
HO: There is long delay in delivery goods & shipment of consignment in (TNT/IAS)
HI: There is no long delay in delivery goods & shipment of consignment in (TNT/IAS)
SIGNIFICANCE OF THE STUDY
This study will be of immense benefit to courier service in building customer satisfaction value and retention
SCOPE OF THE STUDY
The scope of the study will be the management and staff of the service (TNT/IAS) and their customers in Enugu metropolis.
DEFINITION OF TERMS
For easily understating of the topic all the important terms are to be defined.
TABLE OF CONTENTS
i. CONTENTS PAGES
ii. TITLE PAGE
iii. APPROVAL PAGE
iv. DEDICATION
v. ACKNOWLEDGEMENT
vi. ABSTRACT
vii. TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problems
1.3 Objectives of the Study
1.4 Hypothesis Formulation
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of Terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Meaning of Marketing
2.2 Meaning of Service
2.3 An Overview of Courier Services
2.4 The Needs of Marketing of Courier Services
2.5 The Place of Marketing in Courier Services
2.6 Strategies for Marketing of Courier Services
2.7 Problems Associated with Marketing of Courier
Service
2.8 Prospects of Marketing of Courier Services
2.9 Marketing of Delivering Services in Thomas
Nationwide Transportation
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research Design
3.2 Sources of Data
3.3 Population of the Study
3.4 Sample Size for Courier’s Staff
3.5 Sample Size for Customers
3.6 Sampling Techniques
3.7 Research Instrument Used
3.8 Questionnaire Administration and Response
Rate for Courier’s Staff
3.9 Questionnaire Administration and Response
Rate for Courier’s Staff
3.10 Method of Data Treatment and Analysis
CHAPTER FOUR
PRESENTATION AND ANALYSIS
4.1 Analysis of Courier’s Staff Questionnaire
4.2 Analysis of Customers Questionnaires
4.3 Test of Hypotheses
CHAPTER FIVE
5.0 DISCUSSION OF FINDINGS RECOMMENDATIONS
AND CONCLUSION
5.1 Summary of Findings
5.2 Recommendation
5.3 Conclusion
BIBLIOGRAPHY
APPENDIXES
The Title Page should be the first section of your project “Marketing Courier Service”, providing essential details like the project title, your name, your supervisor’s name, the institution, and the submission date. After that, the Abstract offers a brief summary of your project, touching on its purpose, methods, results, and conclusions in 150-300 words. The Acknowledgments section is where you can thank those who supported your research, such as your supervisor, peers, or organizations that provided resources.
Next, the Table of Contents organizes the Marketing Courier Service by listing its chapters and sections, along with page numbers for easy reference. The List of Figures and List of Tables help guide readers to specific visual elements like graphs, charts, or tables included in the document. There should also be an Abbreviations and Glossary section to explain any specialized terms or acronyms, making the content clearer to readers unfamiliar with the technical language.
The main body of the Marketing Courier Service should start with the Introduction, which provides background information, outlines the research problem, states your objectives, and gives a brief overview of your research methods. Following that, the Literature Review offers an in-depth look at previous research relevant to your project, identifying gaps your study aims to address. The Methodology section then explains the research design, tools, and data collection methods you used to conduct the project and analyze the data.
In the Results and Discussion section, you present your findings and discuss them in relation to the Marketing Courier Service research questions or objectives, often using tables or charts to help explain the data. The Conclusion summarizes the key results, discusses their implications, and suggests possible directions for future research. You may also include recommendations based on your findings, offering practical advice for improvements or applications. Finally, the Marketing Courier Service project should include a References or Bibliography section to list all the sources you cited, as well as Appendices for any additional material. A Statement of Originality is often included to confirm the authenticity of your work